Tools & Wizards About Us
bitly.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

bitly.com

Bitly Connections Platform | Short URLs, QR Codes, and More

Page Load Speed

1.4 sec in total

First Response

16 ms

Resources Loaded

944 ms

Page Rendered

416 ms

bitly.com screenshot

About Website

Visit bitly.com now to see the best up-to-date Bitly content for India and also check out these interesting facts you probably never knew about bitly.com

Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.

Visit bitly.com

Key Findings

We analyzed Bitly.com page load time and found that the first response time was 16 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

bitly.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value5.0 s

27/100

25%

SI (Speed Index)

Value5.3 s

57/100

10%

TBT (Total Blocking Time)

Value2,400 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.861

4/100

15%

TTI (Time to Interactive)

Value15.3 s

7/100

10%

Network Requests Diagram

bitly.com

16 ms

bitly.com

36 ms

1714684655-css36d77b96f3719ad24a02b6161e89125dacdaed74808f44504ca4687b8e672.css

25 ms

jquery.min.js

42 ms

1714684655-js5950c13fc548807de13816bea1c997f57f01eeeb8e9e1ecf6e9f67c64e890d.js

62 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 5% of them (3 requests) were addressed to the original Bitly.com, 82% (54 requests) were made to Docrdsfx76ssb.cloudfront.net and 8% (5 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (784 ms) relates to the external source Cdn.optimizely.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 115.0 kB (15%)

Content Size

769.9 kB

After Optimization

654.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bitly.com main page is 769.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 500.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 62.1 kB

  • Original 81.0 kB
  • After minification 81.0 kB
  • After compression 18.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.1 kB or 77% of the original size.

Image Optimization

-10%

Potential reduce by 49.3 kB

  • Original 500.8 kB
  • After minification 451.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bitly images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 2.4 kB

  • Original 137.6 kB
  • After minification 137.6 kB
  • After compression 135.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 1.2 kB

  • Original 50.4 kB
  • After minification 50.4 kB
  • After compression 49.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bitly.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 24 (40%)

Requests Now

60

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bitly. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

bitly.com

bitly.com

16 ms

bitly.com

bitly.com

36 ms

1714684655-css36d77b96f3719ad24a02b6161e89125dacdaed74808f44504ca4687b8e672.css

1714684655-css36d77b96f3719ad24a02b6161e89125dacdaed74808f44504ca4687b8e672.css

25 ms

jquery.min.js

jquery.min.js

42 ms

1714684655-js5950c13fc548807de13816bea1c997f57f01eeeb8e9e1ecf6e9f67c64e890d.js

1714684655-js5950c13fc548807de13816bea1c997f57f01eeeb8e9e1ecf6e9f67c64e890d.js

62 ms

onetrust.css

onetrust.css

48 ms

onetrust.js

onetrust.js

51 ms

16488430484.js

16488430484.js

784 ms

jquery.min.js

jquery.min.js

50 ms

jquery-migrate.min.js

jquery-migrate.min.js

61 ms

mega-menu.js

mega-menu.js

94 ms

back.min.js

back.min.js

97 ms

infotrust.js

infotrust.js

99 ms

freehook.js

freehook.js

98 ms

accordion.js

accordion.js

97 ms

26740822.js

26740822.js

718 ms

gtm.js

gtm.js

258 ms

bitly.com

bitly.com

203 ms

bitly_logo.svg

bitly_logo.svg

181 ms

short-link-1.svg

short-link-1.svg

186 ms

qr-code.svg

qr-code.svg

184 ms

link-in-bio.svg

link-in-bio.svg

183 ms

gs1.svg

gs1.svg

179 ms

analytics.svg

analytics.svg

182 ms

create-branded-links.svg

create-branded-links.svg

186 ms

location-device.svg

location-device.svg

190 ms

Hubspot-Logo-125x125.png

Hubspot-Logo-125x125.png

189 ms

canva-logo-app-connectors-125x125.png

canva-logo-app-connectors-125x125.png

189 ms

b0aa149cf832ac2b2ebf.svg

b0aa149cf832ac2b2ebf.svg

188 ms

site_resource_qr-future-1.png

site_resource_qr-future-1.png

191 ms

Site_resource_explosion-qr.png

Site_resource_explosion-qr.png

192 ms

11.15_hero_mobile@2x.png

11.15_hero_mobile@2x.png

191 ms

11.15_hero_desktop@2x.png

11.15_hero_desktop@2x.png

195 ms

curology-2.svg

curology-2.svg

195 ms

novasol.svg

novasol.svg

193 ms

rad-bikes-2.svg

rad-bikes-2.svg

192 ms

marriott.svg

marriott.svg

196 ms

new-york-times.svg

new-york-times.svg

197 ms

links.svg

links.svg

199 ms

qr_code.svg

qr_code.svg

200 ms

link-in-bio-tab.svg

link-in-bio-tab.svg

201 ms

stars.svg

stars.svg

202 ms

free-hook_qrc.png

free-hook_qrc.png

204 ms

02_lib-onboarding@2x.png

02_lib-onboarding@2x.png

210 ms

checked.svg

checked.svg

202 ms

link-mngt-3.svg

link-mngt-3.svg

205 ms

check-vector.svg

check-vector.svg

204 ms

qr-code.svg

qr-code.svg

206 ms

link-in-bio-1.svg

link-in-bio-1.svg

206 ms

globe.png

globe.png

208 ms

stars-quote-widget.png

stars-quote-widget.png

205 ms

Quote.svg

Quote.svg

205 ms

feather-icon-chevron-down.svg

feather-icon-chevron-down.svg

87 ms

Hubspot-Logo-125x125.png

Hubspot-Logo-125x125.png

41 ms

canva-logo-app-connectors-125x125.png

canva-logo-app-connectors-125x125.png

48 ms

site_resource_qr-future-1.png

site_resource_qr-future-1.png

44 ms

Site_resource_explosion-qr.png

Site_resource_explosion-qr.png

45 ms

links.svg

links.svg

43 ms

qr_code.svg

qr_code.svg

45 ms

link-in-bio-tab.svg

link-in-bio-tab.svg

45 ms

js

js

105 ms

landing

landing

309 ms

js

js

88 ms

js

js

85 ms

destination

destination

49 ms

src=12389169;type=pagev00;cat=pagev0;ord=8417319732742;npa=1;u3=%2F;gdid=dNzMyY2;pscdl=denied;frm=0;gtm=45fe45f0v9181803210z8846725585za201;gcs=G100;gcd=13p3p3p3p5;dma_cps=-;dma=0;epver=2;~oref=https%3A%2F%2Fbitly.com%2F

src=12389169;type=pagev00;cat=pagev0;ord=8417319732742;npa=1;u3=%2F;gdid=dNzMyY2;pscdl=denied;frm=0;gtm=45fe45f0v9181803210z8846725585za201;gcs=G100;gcd=13p3p3p3p5;dma_cps=-;dma=0;epver=2;~oref=https%3A%2F%2Fbitly.com%2F

284 ms

Accessibility Review

bitly.com accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best Practices

bitly.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

bitly.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bitly.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bitly.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bitly.com

Open Graph data is detected on the main page of Bitly. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: